Following on the success of its Digital Bootcamps held in Cape Town recently, the AAA School of Advertising, in partnership with digital strategist Ryan Sauer, are launching powerful digital media Digital Boot Camp training sessions in Joburg. Beyond offering the course to students only, AAA has opened the workshop to individuals from all facets of the advertising, communications and media world and their clients.
 
Taking place in June this year and endorsed by the DMMA, the Digital Bootcamp is presented by Ryan, director of Search Online Consulting. AAA’s Digital Marketing lecturer and part time digital media course co-ordinator at the WITS Business School.
 
Ryan Sauer explains “The South African connectivity era is expanding at a break-neck pace and the need for marketers and creative people to understand the digital space is fast becoming a necessity. Agencies and professionals are working frantically to come to grips with the digital beast that is knocking at the door whilst clients are asking for solutions that will take them sustainably into the digital age. The AAA Digital Bootcamp is designed to help individuals understand the technologies we are dealing with and how they are affecting our clients in today’s terms.”
 
Ryan has worked with over 200 different organisations and has taken companies from the fear of entering the digital realm to being mavericks in the online space.
 
The Digital Boot Camp is delivered in such a way that the most dominant digital media ideas are imparted to delegates in two action-packed and well organised short lecture sessions. The Bootcamps aim to provide an up-to-date understanding of the digital environment and to equip delegates with hands-on digital marketing and advertising skills.
 
The unique two morning format neatly packages digital media into manageable sections:
 
The Tuesday morning session covers:

• The digital canvas of South Africa and how the population is using digital in their daily lives
• Unpack the various digital channels such as Website Design, Functionality, Search Engine Optimisation and Search Engine Marketing
• How to link digital channels to create a strategy

Date:     June 19th 2012
Time:     08h30-13h00
Cost:      R500
 
The Thursday Morning session covers:

• The creation of digital content
• The social media landscape and how to create a measurable, finite social campaign
• Online Reputation Management
• Reporting and measuring digital channels for maximum results

Date: June 21st 2012
Time: 08h30 - 13h00
Cost: R500
 
The sessions take place at the AAA School of Advertising campus in Randburg– 1st Floor Bond Street Centre, cnr Bond Street and Bram Fischer Ave, Kensington B Randburg
 
For bookings or additional information, please contact Leigh Nooy on 011 781 2772 or leighn@aaaschooljhb.co.za

About the AAA
Founded in 1986 and owned by the professional body of the Advertising industry, the Association for Communication and Advertising (ACA) since 1990. The AAA School of Advertising is the official higher education institution for the South African advertising industry, with campuses in Johannesburg and Cape Town.
 
AAA School of Advertising
Dr Ludi Koekemoer
(011) 781-2772
www.aaaschool.co.za
 
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