A new suite of solutions allows marketers to tap into the world’s biggest CRM database, find potential customers and offer them exactly what they want to buy.
Described as a “revolution” in marketing, MicroStrategy’s new tools will allow brands to unlock information from Facebook’s 800 million-strong user base, slice and dice relevant market information, and connect directly with customers. And all with the customer’s permission.
MicroStrategy (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, reports that its Facebook solutions, MicroStrategy Wisdom, MicroStrategy Gateway and MicroStrategy Alert, give marketers more relevant, valuable and up-to-date market information than they have ever had access to before, and allows them to use it for direct and immediate customer interaction.
Showcased to huge acclaim at MicroStrategy World 2012 in Miami, these tools deliver on a growing need among marketers for a simple way to mine the consumer mother lode.
MicroStrategy CEO Michael Saylor told delegates at the annual MicroStrategy conference that 50% of world GDP would be transformed by mobile, social, cloud and big data technologies. MicroStrategy is ahead of the curve, with solutions already in place to help enterprises capitalise on these trends.
Saylor’s pet focus is Facebook, which he describes as “an ever-refreshing database of anyone with wealth or power on Earth". To monetise this resource, MicroStrategy has developed Wisdom and other social intelligence tools.
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