Connecting with consumers when they’re at their happiest and most relaxed is an excellent way of ensuring really effective brand communication. Picking up on this, TLC - an Unlimited subsidiary - is currently engaged in a strategic technology drive that has seen it launch its innovative new Glam Cam product.
 
In a similar vein to the camera kiosk of old, each Glam Cam unit allows consumers to capture an image of themselves at a glamorous event, using a cleverly designed camera unit. But in terms of ‘old’, that’s where any similarities end as Glam Cam utilises a range of technologies to provide each consumer with a real time, socially integrated experience.
 
Users simply position themselves in front of the Glam Cam after which their image is displayed on Glam Cam’s front screen. A simple touch of the screen sets off a three second timer and users can then step back, strike a pose and the picture is captured. The image is immediately projected onto a 3 x 4m screen or an LCD or Plasma or both and all the captured images are then run as a continuous slide show.
 
Users are also privy to unlimited on site photo printing in colour or black and white, top quality prints that crucially also feature a brand logo and message. Photos are printed immediately including a brand’s logo, slogan or message which means that each advertised brand has a presence as each image will be shown to friends far and wide.
 
Joint MD Brett Tucker describes the Glam Cam technology as a key addition to TLC’s existing offering, as it fills the activation gap for the targeted lifestyle communication division.
 
“The most important aspect of this product is that it allows consumers to interact with a product as they quite literally, have the brand in their hand. Given the trend of consumers deciding when and where to publish their every thought and desire, each image can also be instantly uploaded to a Facebook Fan Page or bulk uploaded during the course of the event and branded with a Facebook fan page details.
 
“This in turn drives consumers to ‘like’ a particular brand and download, tag and share their photos with their friends with the product clearly displayed. Interactive touch tables can also be included that feature the relevant Facebook page or Fan page and guests can e-mail or tag their photos,” he explains.
 
To ensure the brand experience is extended beyond the physical location of the Glam Cam consumers are also given a post campaign branded USB including all high res images.
 
Evidence of the success of Glam Cam is the number of effective campaigns that have already flighted on the platform. These include Savanna’s ‘The End is Dry’ national tour where more than 3 500 photos were taken, a national campaign for Southern Comfort which recorded in excess of 2 000 images and a national events and activations promotion for Vodacom, where more than 3 000 images were captured.
 
For more information, visit www.glamcam.co.za or http://www.facebook.com/GlamCamEvents.