HKLM CONSOLIDATES BRAND LEADERSHIP
Several awards, major new account gains and numerous projects for its existing local and international clients has hallmarked a busy six months for strategic brand and communications design consultancy, HKLM.
New clients included Anglo American, Datatec, Sasol, BME, SSI, Smit Amandla Marine, Shanduka and Visual Fusion with the scope of work spanning the full spectrum of strategic branding and communications.
Projects for new clients operating within South Africa included brand alignment across Anglo American’s communication platforms and geographical locations, stakeholder communications for Datatec, internal communications for Sasol as well as the Development Bank of Southern Africa’s annual report.
In addition, HKLM was appointed to manage the transformation of SSI, an engineering services consultancy, to the Dutch-owned entity, DHV; to refresh the corporate identity for investment company, Shanduka; to develop a brand evolution for maritime services company, Smit Amandla Marine; to update the Visual Fusion brand; to develop and implement a marketing communications strategy for Omnia subsidiary, BME; and to develop an environmental brand strategy for Exxaro. HKLM was also appointed as brand management service provider for the Transnet National Ports Authority.
Further afield, HKLM continued its growth path into the rest of Africa with notable client gains predominantly in the retail sector. New projects included a brand update and implementation for leading Nigerian law firm, Kenna Partners, creating a new retail environment for the hugely successful homeware retailer, Orca, which is represented in 11 African countries and the corporate identity for Heritage Banking Corporation, a new high net-worth bank in Nigeria.
Other international projects included the repositioning of Nigeria’s AlphaStar Paints and roll-out of the new brand, a brand refresh for leading Nigerian bank, FCMB as well as the retail development of a further 20 stores for Mozambican cellular operator, Mcel. HKLM also partnered its long-standing client, Glo, a leading Nigerian telecommunications company, with their expansion into Ghana.
Two firsts at the Chartered Secretaries Southern Africa (CSSA) Annual Reporting Awards for Transnet and HKLM’s long-standing pro bono client, Cotlands, added to the group’s silverware – and whilst the group did not chase awards, they were nonetheless very gratifying and indicative of hard work and outputs which align to clients’ objectives, said executive creative director, Johan van Wyk.
HKLM has a reputation for not only delivering effective brand solutions that create sustainable value for all stakeholders but for developing long-term relationships with clients, he said, citing a long list of brand projects undertaken for existing clients over the past six months in addition to work done for new clients. Notable projects included developing and managing a retail multi manager offering for Investment Solutions, a website, brochure and script for the Singita Grumeti Reserves in Tanzania plus a whole new identity and marketing collateral for their new eco-sensitive mobile tented camp, and a wide range of new projects for Nigerian oil marketer, Conoil.
Van Wyk said the scale and scope of HKLM’s recent engagements were noteworthy as they indicated a growing appreciation of the importance of investing in continuous brand development across all industry sectors – all despite the challenging economic climate.
Demonstrating that it follows the advice that it offers clients, HKLM recently updated its own positioning in order to maintain brand authenticity and to remain relevant. “We are a strategic branding and communication design consultancy specialising in emerging markets; conceptualising and delivering media neutral, business focused solutions to client challenges with areas of practise including identity, information, environmental and digital design, stakeholder communication and investor relations, internal brand engagement, advertising, project management and procurement,” he said.