2011 is set to be a bumper year for the marketing industry, with two Markex World of Events taking place just two months apart, bringing the best B2B direct marketing opportunity to buyers and sellers of marketing, promotional, eventing and branding goods and services in both Johannesburg and Cape Town.
Kicking off in Gauteng at Sandton Convention Centre from 7 to 9 June, Markex World of Events then returns to Cape Town International Convention Centre for the first time in three years, from 23 to 25 August.
Offering business networking, eye-to-eye contact and preferential sourcing of products and services, last year’s Markex in Gauteng saw over 10 400 visitors taking advantage of the opportunity to make direct contact with more than 300 suppliers at the definitive exhibition for the marketing, promotions and event industries.
Both the Markex Gauteng and Markex Cape exhibitions will feature the new ‘Trade Only’ section launched at last year’s Markex. Introduced in response to a call from wholesale suppliers, the ‘Trade Only’ section houses a targeted selection of the country’s leading corporate gift manufacturers. “This exclusive area provides the opportunity for more personalised interaction and sourcing by buyers and sellers of promotional goods, and we are developing this concept further for this year’s shows,” comments Lynn Chamier, Exhibition Director of Markex World of Events.
Amit Brill, Managing Director of Amrod, who was instrumental in the creation of the new Trade Only section, says, “The benefit to exhibitors in this area is that it ensures that visitors are pre-qualified, genuine resellers of promotional goods. I look forward to this area continuing to grow from strength to strength.”
Overall, exhibitors reported excellent visitor interaction and quality of visitors, as illustrated by the fact that Jacques Hechter of pMailer Email Marketing reported double the number of leads from 2009 after just one day of trading.
Derek Smit of Marin’s Southern Africa said, “The show was superb. We saw great quality of visitors and generally saw around one good lead out of every 50 visitors, which is an excellent response.”
The popular attractions that proved to be buzzing areas of activity last year will be returning to Markex Gauteng, including the Loerie Awards Travelling Exhibition, which showcases award-winning design and creative talent as well as the AdVantage Advertising Village with its wine bar, providing a unique marketing opportunity for creative and design agencies and a place for networking for the marketing industry, plus exhibitor awards and topical lunchtime talks.
The exhibition carries the endorsement of both the Marketing Association of South Africa (MASA) and Direct Marketing Association of South Africa (DMASA).
“The Consumer Protection Act will undoubtedly change the landscape of the marketing industry in South Africa and we look forward to continuing to provide a platform for innovative marketing solutions and products to be showcased to both the corporate market and the marketing, promotions, event and public relations industries,” concludes Lynn Chamier.