To alert shoppers of its new stores opening across the country, Pandora Jewellery is capturing the attention of shoppers through Unlimited’s retail advertising specialist, Primall Media. Flighting its launch campaign just ahead of Valentine’s Day, Pandora aims to raise awareness of its expanded footprint and drive shoppers in store.
With the media strategy and media plan being developed by Intimedia in partnership with creative team, Rogue Brand Agency, Primall was selected as the preferred mall branding partner of choice to execute the campaign.
Utilising Primall Media’s Branded Escalators, Glass Balustrades, Glass Staircase, Hanging Banners and Exterior Billboards, Pandora’s ‘Unforgettable Moments’ creative instantly catches the eye, revealing the advertising message to thousands of high-end shoppers each month, just moments away from the Pandora stores.
Lee Curtis, Executive Head of Sales and Marketing at Primall, comments, “The primary focus for the Pandora campaign is to make a visual impact on consumers traversing through the La Lucia, Eastgate and Menlyn Park malls, entice them to visit the store, and hopefully take home a timeless piece for Valentine’s Day.
The elegant creative crafted by Rogue Brand Agency, combined with the fact that the jewellery can be purchased just metres away from the advertising prompt, is a winning combination.”
Pandora offers a complete range of high quality jewellery ranging from beads and charms for the Pandora bracelet concept to a universe of jewellery with rings, earrings and necklaces.
The Pandora jewellery has become known for its high standards of craftsmanship, quality and modern contemporary design. | 
