Samsung provides insight into the technology tools needed for real innovation
 
Today’s busy lifestyle and constantly evolving business environment requires organisations and employees to worker smarter, not harder! So why are companies not investing in the tools that allow their employees the opportunity to do just this and boost internal productivity while still driving stronger efficiencies within the company!

It seems that one of the strong buzz words of corporate culture today is innovation, and a recent report undertaken by The McKinsey Group, entitled, 2010 Innovation Survey, found that 84% of executives believe that innovation is extremely important to their company’s growth strategy, “If we take into consideration this compelling global figure, there is no doubt that innovation – in all its forms, it key to remaining competitive, and certainly the approach of ‘business as usual’ is no longer acceptable to many companies,” says Phillip Henning, Notebook PC product owner at Samsung.  “However, innovation is a broad sweeping concept and certainly we believe that the collaboration and infrastructure underpinning this business mind-set is what aids the implementation of this much needed corporate attribute.”

“Certainly, from a Samsung perspective giving your employees the ability to work efficiently contributes to a climate of innovation and therefore this process should be strongly aligned with the  technology a business chooses to implement,” adds Henning. “Therefore, investing in innovative technology that streamlines work processes should be a strong starting point for organisations looking to retain their ability to truly capitalise on the growth strategies available to them.”

“In fact, recent reports* indicate that more than 80% of Australian workers say mobile communications technology such as Smartphones and laptops have boosted personal productivity and, for many, have transformed their work-life balance – this increase will have a direct effect on the company outputs and of course their ongoing competitive/innovative ethos,” says Henning.

“Technologies that offer absolute power and speed save valuable time and should be examined as part of an innovative approach to business – as it – enables a smarter working operation. >From a Samsung perspective, the Samsung RF series of laptops delivers on this promise and gives organisations the ultimate mobile computing power house that allows for a stronger working environment and helps the efficiency of employees. Certainly, it is ideal for anyone working with multimedia applications, where this technology delivers strong performance into a compact body offering optimised processing speeds and ultimately the ability to turn work around quicker.  A further benefit of this laptop is that it offers  employees the ability to keep working without being plugged in, regardless of time or location. In relation to this then, a tool that boasts a long battery life, is reliable and ultra portable, as well as ensures you are always connected - is critical to your smarter working lifestyle.”

The reality is that today we are required to do more with less and this certainly applies to time – where there is little of it and much to get done – all while ensuring our business model is driven by innovation and the ability to remain competitive in a ever changing market environment. “Working smart is a necessity for ensuring that employees get the job done effectively, but companies have to be able to offer the right technology to assist in this requirement – as without the right infrastructure and technology investment companies will stagnate in their ability to capitalise on market demands and requirements,” concludes Henning.