When students select a bank to open their first account, the partnership is usually for life. Well aware of the benefits of hitting the market early, Standard Bank recently selected a unique marketing tool with which to communicate with this target market, a Z-CARD®.
Standard Bank ordered credit card-sized Z-CARD®s, complete with a PocketMedia® Solution’s produced power pocket on the back cover which securely houses a debit card.
The innovative Student Achiever banking marketing tool provides students with all the information they need to know about Standard Bank and their new bank account.
Whilst the one side of the Z-CARD® details information about how to find account details, depositing and withdrawing cash, buying pre-paid airtime, checking the account balance, cell phone and internet banking and even purchasing airtime from a cell phone, the other provides financial related information about Fica, savings accounts, share trading and bank loans to name a few.
“Most teenagers and young adults who have never had their own bank account don’t know a lot about banks, how they operate and how they benefit their consumers. The handy Z-CARD® medium has enabled Standard Bank to get their message across to this astute target audience in a manner that actually engages their attention,” says Standard Bank’s Roderick Thomas.
“The power pocket enables students to keep their new debit card safe, whilst still being able to easily transport the information they need to make it work,” adds John Davis, the Managing Director of PocketMedia® Solutions.
For more information about PocketMedia® Solutions, visit www.zcard.com or email firstname.lastname@example.org.