Research shows that readers value pass-along copies. There is great value in nonpaid readership for advertisers. On average, about half of pass-along readers recalled seeing a print advert in one of the magazines and slightly more than half of pass along readers will make a plan to take action as a direct result of exposure to specific print adverts.

Statistically readers of pass-along copies take action or plan to take action at similar rates as total readers.  Pass along readership is also an experience that happens on a regular basis. A strong link is shown for pass-along readers to subscribe to a magazine or buy it at retail. Research also shows that how much a consumer pays for a magazine or how the magazine was acquired does not affect the level of magazine engagement or likelihood to act on advertising.